In Part I of my interview with Jeff, the focus was on his
experience growing up globally before settling in to Charleston, SC and the
great magnet high school there. Part II picks up with his decision to apply to
and then enroll at the University of Chicago.
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How did you decide to
apply to and then enroll at the University of Chicago?
I decided to apply to the University of Chicago because in
2007 Chicago was a highly ranked school with an acceptance rate near 40%. So I
thought what the hell and sent an application. At that time (when Ted O'Neill
was the admissions dean), you could submit your application before the deadline
as long as it was before 11:59 pm anywhere in the world. I believe
the westernmost place on this side of the International Date Line is Baker
Island (wherever that is), so before midnight Baker Island time was
the real deadline. Which really saved me because I think I submitted mine
at 4 am Eastern Time. My favorite subjects in high school were math,
history, and English, but critical reading and critical thinking weren't really
central to who I was until much later, after I'd been exposed to the
University's "life of the mind" culture.
University of Chicago, South Campus |
I think the weather's more intense than the schoolwork. Of
course the schoolwork can become overwhelming, but if you're a chronic procrastinator
like I am waking up in the morning can be overwhelming. Nothing's as seductive
as just five more minutes.
I think the intellectual culture at Chicago is real but
definitely not oppressive. These kids want to be there. Of course you'll see
shirts like "where the squirrels are cuter than the girls and more
aggressive than the guys" or "where the only thing that'll go down on
you is your GPA" or "if I wanted an A I'd have gone to Harvard,"
but these are definitely tongue-in-cheek.
U. Chicago known for
having the most innovative admission essay questions of any school in the
world. Which question did you choose to answer?
Okay here is the topic I chose:
"Modern improvisational comedy had its start with the
Compass Players, a group of University of Chicago students who later formed the
Second City comedy troupe. Here is a chance to play along. Improvise a story,
essay, or script that meets all of the following requirements:
- It
must include the line “And yes I said yes I will Yes” (Ulysses, by
James Joyce).
- Its
characters may not have superpowers.
- Your
work has to mention the University of Chicago, but please, no accounts of
a high school student applying to the University—this is fiction, not
autobiography.
- Your work must include at least four of the following elements: a paper airplane, a transformation, a shoe, the invisible hand, two doors, pointillism, a fanciful explanation of the Pythagorean Theorem, a ventriloquist or ventriloquism, the periodic table of the elements, the concept of jeong, number two pencils."
University of Chicago campus |
What kinds of things
did you do outside of the classroom?
What a strange question for a UChicago student! No, but in
seriousness I went to the gym, hung out at the local coffee shop, went to
concerts and museums and art exhibits, the usual (nerdy) stuff.
Did you take advantage
of the huge number of events and opportunities in Chicago itself?
Not as much as I would have liked to. Mostly food trips to
Chinatown or going downtown for cultural activities. I actually went to Grant
Park to hear President-elect Obama's victory speech in November 2008; that was
really awesome! And he gave another speech, I believe in support of someone
running for state office, at the Midway, which intersects the campus. He lives
in the neighborhood, so it's always a novelty to point out to visitors the
street that's cordoned off by police and Secret Service: "That's where the
President lives!"
But you can get kind of stuck in the People's Republic of
Hyde Park. Chicago had a really awesome public transport, but it was goddamn
hard to motivate myself to go outside for extended periods of time during the
winter in Chicago.
Michelangelo: Delphic Oracle |
How do you think your
education has changed you?
I used to be (and really still am) afraid of so many
things--failure, death, uncertainty. In large part we're prisoners of our
fears, and education is a key that unchains us from these bonds. Some may ask,
"Does God exist?" Not having an answer is terrible; it can paralyze
people or turn them toward mania. Education tells us that not having an answer
is okay. We have no Delphic Oracle to deliver truths, but I think even if we
did she would tell us sometimes wisdom consists of knowing we know nothing.
In my conversations
with you give great thought to many big issues. Have you always been this way?
I first met you when
you were reading Umberto Eco’s Prague Cemetery. Very few people I know read
Eco and even fewer who are in a tech career. Why do you search out great books
and writers? Do you have a favorite author and if so why this one?
A while back I mentioned that education really helps quell
our fears. I think reading is a major, if not the major, part of education, and
in addition to being fun it helps reduce our fears by giving our lives
structure and meaning. Borges once said, "I am not sure that I exist,
actually. I am all the writers that I have read, all the people that I have
met, all the women that I have loved; all the cities that I have visited, all
my ancestors." One can never overstate the power of narrative in shaping
who we are because we are the stories we tell ourselves. If I'm feeling angry,
I'm Achilles, if I'm in existential angst, I am Hamlet, if I need redemptive
action, I'm Jean Valjean. So there's both an aesthetic and practical aspect,
but really one could say these two are the same things. It's pleasing not to be
bored, or anxious, or nervous, or confused. As Keats said, Truth is beauty, and
beauty truth.
Shakespeare is my favorite author. It's an obvious choice,
but I can't help it. Hamlet's soliloquy sums up, in infinitely prettier
language, most of what I've been saying. The ultimate question with no answer:
To be or not to be?
You are now out in the
world applying your learning to analytics and data. Can you describe what it is
you do?
I work at a digital marketing firm. Basically, what we do is
connect online shoppers to online retailers. Say someone wants to buy a digital
camera. That person might type "digital camera" into the Google
search. Our job is to use Google's online advertising service, AdWords, to
create a text ad that would be most likely to entice the user to click the link
in the ad and be redirected to the retailer's product page. Every time a user
clicks one of the ads, the retailer pays Google a certain amount: that's how Google makes a lot of its revenue.
That's the general idea, but there are many intricacies involved. For example,
because so many different retailers sell digital cameras, we have to adjust the
ad copy to attract users or bid higher for a certain ad so that it will show up
in a higher position on the search engine page.
How do you think all
the data that is now being collected and analyzed will change the way we live
in the future? Some people paint a portrait of endless possibilities and
others that this is just another example of hype that will not change things
much. Which side are you on?
I'm on the side of whoever's monitoring my Gmail account as
I type this! No but all joking aside all this data makes me think we're
increasingly "distracted from distraction by distraction." We have so
much data and information, which is great because it makes the world so much
more connected. Social media has, like the printing press of ages past, helped
in the incredible dissemination of information and really decreased the
distance between people. At the same time, has instantaneous access to bits and
pieces ruined our ability to filter the necessary from the frivolous, to keep
prolonged attention on a given topic? I don't know, we'll have to see, but I'm
hopeful that this influx of technology changes things for the better.
Where do you see
yourself say 5 years from now?
To be honest I want to go to medical school. But I'm not
going to make any predictions just yet. Let's see if I make it through this
week all right.
I say follow your dreams. Though that may be terrible advice
because your dreams might not be marketable. I've never been good at choosing
practical things to study, so I'll give you some great advice handed down to me
by my old CEO: it's best to mix your passions with your strengths with what's
marketable. I think that's really good advice, though I have no idea how to do
it. I'm starting on that journey myself.
But no matter the major or intended career path, go talk to
your professors! They're starved for the attention of bright young people, and
you'll meet some really cool minds. I sure wish I had gone to office hours a
lot more, as it really helps with your schoolwork as well. Also, get involved
in extracurricular activities, because there are so many in college. Do an
internship and try to go abroad; these experiences open your mind.
It's only as stressful as you make it. Remember that this is
a beginning and not an end. So much emphasis is placed on prestige and getting
there and not on how well the student will fit into the school's environment
once he or she is there. Go on campus tours and visits, get to know the place,
and don't get hung up on name brand recognition. And of course, keep your eye
out for good financial aid packages and/or scholarships/work-study because you
won't want to be buried in student debt after graduation.
What are you reading
right now and would you recommend it?
The Brothers
Karamazov. And yes I said yes I will Yes!!!
Joyce: Molly Bloom's "Yes"
The number of books, blogs, and columns on the college
process numbers in the millions. Some are great (RIP the New York Times free
site, The Choice, which closed up shop last week), some are good, and some
mislead either consciously or unconsciously.
Jeff’s words are among the most honest, witty, and wise I
have come across on the ways in which education matters and, to put it punningly, minds us and re-minds us into who we are, and were, are and will, and will become. I am lucky to know him and to have him give freely of his
time to share his words and the words of those who have shaped him into the
person he is.
At least for this entry, I think all that is left to add are
words from Jeff’s favorite author: “The rest is silence.”
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