From the vantage point of the broad market, three issues dominate the public policy discussion about higher education: price, affordability, and value. How much does college cost? How will people pay for it? What is the experience worth? From the vantage point of individual institutions, three similar issues drive decision making: mission, market, and management. What are we trying to achieve educationally? Who does and should attend my institution? How will we deliver our programs and experiences to our students? Finally, from the vantage point of students and families, three issues drive the way they prepare for and think about their college decision: ability to pay, willingness to pay, and expectations of the college experience. What resources do I have to pay for college? How willing am I to part with those resources so that I can have this particular experience? What do I expect for myself or my son or daughter from the college experience?
McGee, Jon (Breakpoint ( Johns Hopkins University Press..
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