Hans Holbein, Franco Zeffirelli, Ian McKellan

To-morrow, and to-morrow, and to-morrow,
Creeps in this petty pace from day to day,
To the last syllable of recorded time;
And all our yesterdays have lighted fools
The way to dusty death. Out, out, brief candle!
Life's but a walking shadow, a poor player,
That struts and frets his hour upon the stage,
And then is heard no more. It is a tale
Told by an idiot, full of sound and fury,
Signifying nothing.” 
― William Shakespeare, Macbeth

Insofar as we have any weakness in knowing what we really want, and also insofar as such a weakness can be profitably generated and primed, markets will seize the opportunity to take us in on those weaknesses.


Akerlof, George A.; Shiller, Robert J. Phishing for Phools: The Economics of Manipulation and Deception  Princeton University Press. Kindle Edition.